Rediff.com India Limited has announced the launch of Rediff Ringtone Search, a search engine, that enables users to locate their favorite ringtones phonetically by using keywords related to a song or movie title, actor name, lyricist or music director. This search technology is enabled on a catalog of over 60,000 ringtones in Hindi (primarily Bollywood) and 15 other regional languages. Manish Agarwal, Vice President Marketing, Rediff.com said "Ringtone search and download is amongst the most popular activities when people log on to the internet for mobile content. Rediff Ringtone search was developed on a consumer insight that consumers believe their ringtone best expresses who they are. Rediff Ringtone Search not only shows users available options, but goes a step further to enhance the user experience by offering users the option to preview the ringtone before downloading from the search results page. Further leveraging this user insight, we have designed and deployed a simple personality test online for users to discover which ringtone best expresses them."Rediff Mobile provides users a wide array of monophonic, polyphonic, sing and true tones. To access Ringtone Search through the Internet, users can visit Rediff homepage or directly access the Rediff Mobile site Users can also download ringtones using both GPRS and SMS. Ringtones are available in a wide range of categories including Hindi, English, Regional, Events, Instrumental, Bollywood hits, Patriotic, Devotional, and Indi Pop.
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