Apple said to be exploring making its own movies and TV shows

Apple may soon find itself playing the role of producer of original video programming, according to a new report.

The Cupertino tech giant has held meetings with Hollywood executives in recent weeks to gauge their interest in helping make original movies and TV shows, producing content that would challenge offerings from Netflix and Amazon Prime, Variety reports. The Apple unit reportedly handling the discussions reports to Eddy Cue, Apple's head of Internet software and services.

The company hopes to begin the hiring process soon for development and production divisions that would begin creating long-form content by next year.

The report emerges a little more than a week before an event in San Francisco next week in which the company is expected to show off new iPhones as well as a new Apple TV box that it potentially will launch alongside an Internet-delivered television service. The company was believed to be readying those products for its annual developers conference in June, butinstead they were pushed back.Apple representatives did not respond to a request for comment.

Original movies and TV shows would be a valuable component in a Web-based subscription TV service Apple is said to have been working on. The service would offer programming from about 25 channels, including major networks ABC, CBS and Fox, that would be available on all devices running Apple's iOS operating system, including the Apple TV, according to the report. (Disclosure: CBS is the parent company of CNET.)

The service, which was expected to be announced in June, would deliver programming across the Internet, like Dish's Sling TV product and Sony's PlayStation Vue. A series of "over-the-top" TV services have hit the Web in recent months, as the TV industry as networks and TV providers have recognized the long-term importance of appealing to a "cord cutter" -- someone who forsakes a traditional pay-TV for Internet-based video.
Source: Cnet

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